dpAs the future of NBCUniversal enters a new phase in its planned split from Comcast, the media company continues to cut deals for its Peacock streaming service. The latest news: Peacock is coming to YouTube Primetime Channels, in a bid to try and grow the streaming service’s reach and subscriber base.
YouTube said Monday that Peacock’s Premium Plus tier, which does not include ads and costs $16.99 per month, is now available through its Primetime Channels subscription marketplace. The deal brings Spanish-language coverage of the 2026 FIFA World Cup and Love Island USA to the platform, with the NBA and NFL seasons coming back soon.
YouTube Primetime Channels is one of the largest subscription streaming marketplaces in the U.S., alongside Amazon Prime Video and Roku.
Peacock had mostly avoided third-party streaming marketplaces, as well as streaming bundles, since it launched in 2020. That has left Peacock somewhat sub-scale compared to competitors, though it is now making up for last time, cutting a flurry of deals in the last year.
The first of those deals came last fall, when Peacock inked a deal for a bundle with Apple TV, and struck a deal with Walmart to offer Peacock for free to Walmart+ subscribers. NBCU also inked a wide-ranging deal with Google that included carriage on YouTube TV, short and longform content on YouTube, and an eventual deal for Primetime Channels.
Peacock has also since been added to Prime Video and Roku platforms. Primetime Channels already offers streaming services like HBO Max, Paramount+, and AMC+.
