FDA Advises Consumers Not to Buy or Serve Once Upon a Farm

Product

Once Upon A Farm Tractor Wheels, Organic Toddler Soft Baked-Bars, all flavors, quantities, and varieties, including all lot codes and expiration dates. 

Risks of Product

The FDA has received several reports that describe toddlers (ages 1.5–2.5 years) suffering complete airway obstruction with the inability to breathe after consuming the product. When chewed, the product reportedly forms a dry, sticky mass that standard choking interventions — including back blows and the Heimlich maneuver — may fail to dislodge. Some reported choking incidents have required emergency response intervention and hospital observation.

Stores affected

This product is sold nationwide online and at stores, including Costco, Target, and Walmart. This product may be sold elsewhere, such as Amazon.com and other third-party vendors. FDA will update this advisory as more information becomes available.

Recommendation:

  • Consumers should not buy or serve this product and should immediately throw it away.
  • Retailers should not sell this product.
  • To report a complaint or adverse event (illness or serious allergic reaction),
    visit Industry and Consumer Assistance.
  • Call 9-1-1 in the event that someone is choking and other first aid measures to dislodge the obstruction have failed.

Current Update

October 30, 2026

The FDA is warning consumers not to buy or serve Once Upon A Farm Tractor Wheels Organic, Toddler Soft-Baked Bars due to a potentially fatal choking hazard. The FDA has received several reports that describe toddlers (ages 1.5–2.5 years) suffering complete airway obstruction with the inability to breathe after consuming the product. When chewed, the product reportedly forms a dry, sticky mass that standard choking interventions — including back blows and the Heimlich maneuver — may fail to dislodge. Some reported choking incidents have required emergency response intervention and hospital observation. 

The FDA has informed the firm of reports of adverse events and the firm has agreed to initiate a recall. Consumers should not buy or serve any flavor of the Once Upon A Farm Tractor Wheels, Organic Toddler Soft-BakedBars and should immediately throw it away. This advice applies to all flavors, quantities, and varieties, including all lot codes and expiration dates. FDA will continue to update this advisory as information becomes available. 

Product Images

Image of a red and white container that reads Once Upon a Farm Tractor Wheels Organic Toddler Soft Baked Bar Strawberry, Pumpkin & Beet 5 bars

Image of a green and white container that reads Once Upon a Farm Tractor Wheels Organic Toddler Soft Baked Bar Strawberry, Pumpkin & Beet 5 bars

Image of a yellow and white container that reads Once Upon a Farm Tractor Wheels Organic Toddler Soft Baked Bar Strawberry, Pumpkin & Beet 5 bars

Who to Contact

Consumers who have symptoms should contact their health care provider to report their symptoms and receive care.

To report a complaint or adverse event (illnesss or serious allergic reaction), visit Industry and Consumer Assistance.

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